How Mercedes-Benz increased RevenueCategory: Inspiration
Mon Jun 19 2017 23:23:13 GMT+0200 (CEST)
Decrease and lack of customer loyalty: Is that a challenge for only Mercedes-Benz car owners? No! The loyalty towards an authorized dealer and the workshop drops over time for other brands too. It is
Sneak Peek of the Segmentation ToolCategory: News
Thu Jun 08 2017 00:17:14 GMT+0200 (CEST)
We have been testing and playing around with our segmentation tool for a week now and want to share the result of the hard work of our UX designers and developers.
The segmentation tool lets you easil
We created a LanguageCategory: Inspiration
Wed Jun 07 2017 20:15:55 GMT+0200 (CEST)
SegQL is a domain specific query language which purpose is to find matching objects in JSON format.
It provides a way for querying data via the API. It could be used to check if specific content shoul
What a Customer looks likeCategory: Inspiration
Thu Jun 01 2017 23:02:13 GMT+0200 (CEST)
Most marketing platforms provide you with a fixed structure to describe a customer. Typically a list of properties such as email, firstname, lastname etc. A lot of platforms even allow you to add a nu